Emerging artists; A hot commodity

Why are Collectors increasingly interested in artwork by emerging artists? Is it because they love the work? Of course! Lower price points? Absolutely. But I've been thinking...does it have something to do with the newness of it and also if it costs less, you can collect more! When you buy emerging artists you're accessing fresh ideas, ones that haven't been torn open and chewed up by critics. You're also tapping into something that at a lower price point you have the ability to consume more of and all the while follow trends. It's like fashion. The top shops and h&ms allow us to have more and follow the trends at the same time. The older more expensive and established labels represent a stuffy, older culture and there is something very attractive about having something new, right off the rack, something different. But the fear is that there is a ficklness attached to that kind of collecting. If the new is it, like in fashion, one minute you're hot the next you're not. Is this what's going to happen with new artists? A fickle infatuation and then, next year, collectors are over it?