Sunday, April 15, 2012

Staging a House




Recently I had the opportunity to assist in staging a house coming on the market. The property: single family home in Oakland just remodeled by Dogtown Development. The work they did on the home was incredible. It is so cozy - I would move there in a heartbeat! In addition to redoing the house and yard, they flipped the garage into a working studio/guest room. Cool!

I assisted staging the living room and the foyer. I pulled the art for the house as well. Staging is fun but challenging. You need to work with what is available in the developers warehouse.

I purchased a few items but was on a tight budget. Developers want to spend as little as possible on staging but still make the house look spectacular.

And the outcome... You need to appeal to the realtors, developer and buyers - it's not as much about edgy design or your personal taste.

Here are some of the before and after shots:
The house before the landscaping with Kathy Kuhner my partner and mentor for the day!







These last two photos are of the work studio & guest room. I love the ceiling.

Amazing what good staging can do for a place!!!

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I work at a contemporary art gallery. I love working with artists and collectors and placing work in people's homes. I love painting, taking photographs, drawing, and mostly just observing art and style around me. I'm always interested in people's point of views on style and aesthetics and how art and style influence people's lives and the world in which we live. I think art and style are extremely powerful influences on identity, expression and positive living. Art pushes people to think differently and understand a perspective in new ways. Style is about personal identity and self expression while adding color, creativity and life to a person or environment. I think art and style are essential and I love to discover it around me minute to minute.